Mailchimp Masterclass
Lots of LiveStreams, All Over the world
Trade School, an Atlanta based creative agency, devised a number of large campaigns for Mailchimp to teach and prepare Mailchimp users on the newest and best practices in ecommerce marketing before the Holiday shopping began. They engaged Studiobox on a number of them, but the trickiest was their Masterclass series, filled with experts as far as New Zealand who would each be livestreaming lessons twice a day over two weeks. After the live stream, this content would then then be edited and live on as ondemand classes. 8 different speakers would do 16 livestreams, often back-to-back. Production value had to be consistent and of the same high caliber and based on their distributed locations and back-to-back time slots, the shoot needed to be run entirely remotely. Mailchimp wanted to make sure everyone around the globe had the opportunity to watch these webinars and have the same experience and wanted to make sure the speakers could interact with the live audience.
The Studiobox Solution
Studiobox worked with Trade School to send out enough boxes to enable the livestreams to roll from one to the next. Boxes were sent to New Zealand, Atlanta, New York, Arizona and New Jersey, often leapfrogging each other to ensure one was prepping while another was filming. Studiobox’s live feed enabled both the directors and producers from Trade School as well as the team at Mailchimp to watch and give feedback on the streams live.
Metrics & Feedback
Both Mailchimp’s Masterclass Beginner lessons and Advanced Lessons were a success live and have been streamed thousands of times since they aired. Trade School subsequently hired Studiobox on another remote Mailchimp production called Open House that consisted of an interview series with the CEO and other executives around their Atlanta HQ.
“Studiobox exceeded my expectations of an equipment operations vendor. They are a full production team, a producer, a director of photography, coordinator, camera operator, 1st AC, media manager, sound mixer and PA. Their experience goes far beyond Studiobox and their professionalism is felt through and through. It's more than a camera in a box, it's a full blown production."
-Emily Palmer, Producer, Trade School
